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What to fix before you open an online store

A store fails less from design and more from catalogue, shipping, payments and who answers the order.

What to fix before you open an online store

Stores fail less from design and more from catalogue, shipping, payments and who answers the order. A theme will not pack a carton.

Four questions

  1. Do you have photos and weights for every SKU, not just the hero products?
  2. Who pays shipping, and to which PIN codes will you refuse?
  3. Is the payment gateway approved, or still a PDF in an inbox?
  4. Who sees the order at 8pm on a Sunday?

If two of those are blank, we will still design the shop — after we write the missing answers into the scope. Otherwise you launch into refunds.

E-commerce at the studio

Written by

Sk Sirajul Ali

Founder of SK Infotech in India. 12+ years of building websites, stores and web apps for businesses in Kolkata, across India and abroad.

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