People search the company name before they search the domain. If the profile says temporarily closed, the new site will not save you. If the pin is in another neighbourhood, the phone will not ring.
Match the NAP
Name, address, phone — the same on the site, the profile, and the invoice. Photos should look like the work, not a generic office from another city. Reviews need a reply, even a short one.
Then the website
The profile should point at a page that confirms what Google already promised: the service, the area, the hours. We treat that as launch work, not a marketing upsell.
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